Corporate Social Responsibility (CSR)
A corporate’s responsibility is complete only when its community and social responsibility activities are made sustainable, focused and result-oriented. At Celebron, We believe that we owe our success to the society we are a part of; that is why we constantly seek to give back to society via our social initiatives. The employees of Celebron extend support, conduct and manage the activities. This club coordinates and organizes Celebron's employee contributions to various causes including drought relief and blood donation camps in addition to long term association with select causes.
we understand that real change happens when communities are enabled in a manner that has a sustained developmental impact. It is our objective to aid this enablement through a series of structured programs in the communities we are present in.
Choosing the Right CSI Strategy
Corporate Social Investment is a strategically focused investment in bringing about meaningful transformation that is in line with core business objectives. There are four CSI strategies, organisations usually fit in one of the following. These include:
Obstructive strategy - these are companies that meet economic demands;
Defensive strategy - these are companies that meet economic and legal responsibilities;
Accommodative strategy - these are companies that meet economic, legal and ethical responsibilities; and
Proactive strategy - these are companies that meet economic, legal, ethical and discretionary responsibilities.
Importance of corporate social responsibility
Social Media Visibility: One of the reasons that corporations should have visible CSR campaigns is due to the importance and prevalence of social media. Corporations that want to protect their brand understand that social media is an integral part of public perception. When a corporation exercises social responsibility in the form of fund raising or setting up employee giving programs, using social media to promote these actions helps to create a positive branding environment and it is a great way to engage with your audience on a deeper level that goes beyond your products or services.
Public Relations Benefits: Public relations is a potent tool for shaping consumer perception and building a company’s image. Corporations that actively promote their social responsibility activities often take steps to publicize these efforts through the media. Getting the word out about corporate donations, employee volunteer programs, or other CSR initiatives is a powerful branding tool that can build publicity for you in both online and print media.
Building a Positive Workplace Environment: One of the greatest benefits of promoting social responsibility in the workplace is the positive environment you build for your employees. When employees and management feel they are working for a company that has a true conscience, they will likely be more enthusiastic and engaged in their jobs. This can build a sense of community and teamwork which brings everyone together and leads to happier, more productive employees.
Government Relations: Corporations that place an emphasis on corporate social responsibility typically have an easier experience when dealing with politicians and government regulators. In contrast, businesses that present a reckless disregard for social responsibility tend to find themselves fending off various inquiries and probes, often brought on at the insistence of public service organizations. The more positive the public perception is that a corporation takes social responsibility seriously, the less likely it is that activist groups will launch public campaigns and demand government inquiries against it.